Times are tough for many companies. Now that we are formally in recession, consumers are spending less. More than likely you're tightening the belt, cutting, where you can keep themselves in black.
often, marketing budgets are the first to be cut. They are seen as an unnecessary expense. However, it is in these harsh economic times that companies must maintain their market presence.
a classic example of this theory in action is Kellogg's, cereal companies. Back in 1920, they were neck and neck with the post, competing for first place in the market. Then came the stock market crash, after the Great Depression. What to post? They reduce the advertising budget to save much needed money. Yet, Kellogg continued to marketing yourself and keep your name in mind potrošača.Rezultat? Kellogg has become the number one market after the economy better-place still enjoy to this day.
I'm not saying that we should continue with the same, before the recession marketing plan. You just need to rethink your marketing plan and be smarter about how you spend your money.
the short term, you should continue with programs that deliver greater return on investment. Direct response marketing is a great way to measure performance accurately and account for money spent. This is because each piece is sent may include guided response mechanism, such as toll-free number, personalized URL, or e-mail. That way you can keep track of who is contacting you and why, what gives you the information you need to better plan your next marketing move.
direct response marketing can be targeted to specific groups, which is an excellent opportunity to sell your niche market or your existing customer base. Sales on who you know is definitely better to use your money.
saying that we still have to think about the long term. That means keeping your name out there through branding, consumption, where you can through traditional advertising. (Think of Kellogg's.) Want to be top of mind when the economy improves.
you can find bargains for ad space in magazines and newspapers. The economic crisis, many advertisers will be pulling their ads in an effort to reduce costs. However, publishers depend on advertising revenue. May you find that you can negotiate a better rate.
If you incorporate broadcast advertising as part of your marketing mix, always keep in mind that there is room to negotiate better rates. Also, you can reduce the TV spots of 30 seconds to 15 seconds. In addition, radio is a good alternative to broadcast TV should become preskupo.Glavna thing is to keep your name out there.
Another way to lower marketing costs is to hire professionals who can work with you to develop a well thought-out marketing plan to see through the current economic climate. This does not necessarily mean that one of the major agencies with a huge overhead. On the other hand, it does not mean resorting to freelancers who can not offer the support you need. Much smaller agencies were fully able to prepare a successful, integrated marketing campaigns at affordable prices.
Yes, economic times are tough, and an overview of your marketing budget is a wise thing to do. You can eliminate wasteful spending, but be smart about where you cut. Now is the time to sharpen their sights on the target audience, to seek niche markets and to invest when the economy recovers. You want your business to weather the storm, do not consume it.
Tidak ada komentar:
Posting Komentar